Matt Lichtenwalner

Mobile mapper for Ushr - roaming the US and Canada constantly. Maybe a bit of art and/or writing here and there to spice things up.

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One of the advantages to being ADHD is the random directions my head travels sometimes. Yeah, I actually see it as a perk, believe it or not. Sometimes, anyway.

I listen to a lot of "So you're a self published author? We'll help you market your book!" podcasts. Yeah yeah, I know. I haven't even finished A book, so listening to marketing podcasts about it does seem a little bit 'cart before the horse'. It's... just a thing with me.

Anyway. The single, solitary item that all of these podcasts seem to feel is the very base of any/all book (read as: any digital creative product) marketing systems is the almighty email list.

I won't bore you with the hows and whys. If you really want to know, feel free to ask. Bottom line: I believe them.

As noted above, I've long had a theory that it would be a good idea for me to start a list for my digital illustration stuff. That way, folks who are into the sort of stuff I do don't have to be lead to Dragonbones.net, but rather, could have my stuff show up in their inbox. Yes, it goes without saying that I would have to do this very carefully to avoid being seen as spam or sales-pitchy. (Which, for the record, I would genuinely not want to be 19 times out of 20.)

This thought train got me thinking. I should be doing some more short stories to lead up to the book. Generate some interest in a way that "So, I'm writing this book." can possibly manage.

So now, in my head, I'm thinking this email list receives short stories and art from me on a regular (though likely somewhat infrequent) basis.

That last part bugged me. While I certainly don't want to be sending folks an email every day, (that would bug me as a theoretical recipient of the email, so no) I would want to send out an email a minimum of once per month. Maybe a max of once per week. That really feels like it would be more satisfying to the recipients.

If we assume that the art/writing is good enough that folks actually look forward to the email, that feels like the right volume of emails to be pleasing without being overwhelming.

But it would take way too much from me on my own.

So what if I invited others to join in the content creation?

Well, that would help me, but what would it do for them? I don't really want to ever use the term 'exposure' when trying to attract content creators. As the old catch phrase goes: "People die from exposure."

So I ask you, my fellow writers and creators: "What would be a worthwhile benefit to you to get you to sign on to something like this? To send in your short stories, photos, or illustrations etc." Obviously there's the promise of cash, but obviously that would be very limited for me as a one man band, and the idea of 'contests' and the like feels a whole like like 'exposure'.

I'm asking here because I think most (all?) of you know me well enough to know that I'm not trying to run some kind of scam that just yields perks for me. I'm thinking that it genuinely could benefit other creators in the long run, but getting out of the gate...

For those who are familiar, I was kinda thinking of bookbub in the long term, but on a more diverse scale.

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4/6 '17 6 Comments
Lena Dunham publishes the Lenny Letter, which is a blasto email that has interviews, an essay or two, maybe the very occasional web comic. All SJW/Feminist type stuff, but you get the idea. I'll forward you one if you like.
Yes, please!
Yup! I _just_ set up my creator page recently! (It still needs a lot of work - which is why I haven't been promoting it yet.)

https://www.patreon.com/mrlich
"The single, solitary item that all of these podcasts seem to feel is the very base of any/all book (read as: any digital creative product) marketing systems is the almighty email list."

Provided that your product is an email list.
It seems like their argument is that the email list is how you do your "3 touches" (and then some) with your potential buyers - not that it's the product.
 

I'm home. I'm slacking.

I got mah hairs did, but I really should have taken care of updating my drivers license today, and I just didn't. Stalled until it would have taken forever and then just didn't. Tomorrow. That's the first thing.

Now? I'm sitting in a diner (not the HamFam - I didn't have the heart since it's not Mike's anymore). I had the perfect opportunity to end the evening, and as I rolled down the road, and should have turned to head to my folks' place, I just... didn't. The air is cool, and it's supposed to rain, but it isn't yet, so there's that electricity in the air that happens before storms, and it's making me feel...

What? Well, it makes me feel like I'm a teenager again and I want to gather my friends and go sneaking around the neighborhood again if I'm honest.

Except that I'm half way through my 40s. My friends are grown and have families of their own. None of the others sneak through neighborhoods anymore. (I still do, but only as a means of getting from one place to another, and fairly infrequently.)

So I turned to that old comfort: a building filled with chrome, mirrors, and greasy spoons dropped into mugs of bad coffee. It's Home - even when it's not.

Fuck it. I should get to bed. I want to make stuff happen tomorrow. I just really don't wanna dammit.

Here's the dude I was working during my travels yesterday. He's a work in progress and needs a LOT of work. I feel like the art tidal wave is slowing down. Don't want that.

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4/6 '17
 

I was flying my drone today. It's not all fancy and sexy like the big (really) expensive ones, but it wasn't cheap, it fits my life nicely (it's just slightly larger than a smartphone), and it's been a hell of a lot of fun to play with.

The down side to it being so small is that it's crazy light weight and gets blown about by the lightest of breezes. Still, I took a slight risk. There's been a ton of wind here in TX, and today wasn't terrible. What's more, I was in an are somewhat protected from wind by trees in a wall around me.

It wasn't enough. I was flying for a little bit when a gust of wind came in, slammed my drone head on into a concrete pillar, and she dropped out of the sky and smack dab into the middle of a creek.

What's more, I wasn't able to get to it immediately.

You can picture me running the long way around to scramble through some underbrush and through muck to find... the creek was muddy as hell, so I couldn't see the drone at all.

Fuck.

That's where the bad luck ended. I was able to find her, and eventually recover her.

I pulled the battery as soon as I got it in my greedy hands, but I'm sure the damage was done.

Stopped at Fry's (holy hell do I love that store and wish they had locations on the Right Coast) and picked up a T5 Star Head screwdriver. Which - you know - you can just pick up any ol' time you want when there's a Fry's nearby. Brought the drone back to my hotel and opened her up as much as I could (there's a couple of screws I couldn't get at without breaking the case and causing perminent damage) and she's drying over night.

I'm not really hopeful, but I'm keeping my fingers crossed. I really want this to work.

In the meantime, here's a little video that Google assembled of some of the footage I previously took:



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2/27 '17 5 Comments
Sorry to hear about your drone Matt! Those things are fun.

I went to a big JavaScript conference three years back. They had a break day where you could choose fun activities or beginner tutorial tracks. I went with "nodecopter," in which you program drones in JavaScript.

The drones we were using had cameras on board. Our task was to program them to autonomously take off, have a look around, locate a landing strip visually, and go land there.

Nobody nailed this task, primarily because each drone is a wifi access point unto itself, which is great until there are several of them. Then it's horrible, nobody can communicate with their drone. Would probably have worked much better if the drones had been peers on the wifi (as in, many computers sharing a wifi) rather than trying to be wifi network hubs unto themselves.

But... who cares? Whee, fun with robots!

My little team, which also contained my old friend CJ, did manage some neat tricks including an ASCII art visualization in which you could tell the drone knew the difference between "landing strip-ness" and "boring area-ness." We didn't quite have time to master teaching it to take off and then turn sloowwwwwly and look for that landing strip and nudge forward slowwwwly etc.
That sounds like a seriously cool exercise! Whenever I think of 'coding + doing stuff with visual data' I think of my buddy Wes. Years ago, he worked for a lumber company and developed code to automate "this stack of lumber needs these chemical treatments and that one needs those" based on photos of the ends of the stack of lumber.

I love the idea of 'teaching' a robot based on visual data. (Says the illusrator.)
curious about the term drone. it seems like snoring or dullness, whereas i assume the device drone is pretty awesome stuff and more exciting than estes rockets.
I can't speak to them all, but the one I have is definitely fun. Some sense of flying without actually flying.
Oh man, what a bummer! I hope she dries out and is ok.
 

I write and draw every day.

The new plan is a simple one - which is arguably the biggest reason that I like it so much. Call it positive affirmation, call it a daily chant, or call it whatever you like, but that opening sentance is something I will write down every day.

Then I will do it.

My intent is to try to do 1/2 hour each in the morning and in the evening for a total of one hour writing and one hour drawing every day. If it's a crazy day, and I have no time, I'll allow just 1/2 hour each. Then the next day I will get back to the full hour each.

It might seem like a lot, but it's really not when you realize how much free time I should have each day. That, of course, assuming that I'm not screwing around and wasting my time.

Set my timer and go. I like that.

The best part? Sure, there will be some garbage, but there will also be some good stuff, and it will pile up. I'll have a collection of work in a very short span of time. It's the best way I can think of to make that happen.

All my illustration and writing projects can happen - I just need to eat that elephant one bite at a time.

So, what's on the list now? What are my current projects that I want to focus on?

Art

  • The Greek Gods - A new project with an old friend. He's designing a card game and I'm doing most (all?) of the illustration work. I'm really looking forward to this, but it's not a small order. 14 gods by the end of November. Good thing I'm planning on spending an hour on art every day.
  • Relics - Yes, I'm still plugging away on this - slowly but surely. I drift off at times, and at other times I've had paying clients that took priority, but it' long past time I finished the third faction so we can send out a beta version for public release. This is the third year that I've been hoping I could complete the work in time for an X-Mas beta release.
  • Sketchwork - I doubt I will have much time to focus on anything but the above items before the new year, but if I do, I would like to put together a free digital 'sketchbook' to give away. This might include anything and everything from random doodles to WIPs for client work.

Writing

  • Patch Book - writing is the easy one. I really only want to focus on the book. Maybe it's because it's NaNoWriMo, and I have that sense of missing out, but I really want to get this damn thing done. Much like Relics, this one has been gnawing at me for a while, and it's past time.
  • Another Blog?! - I was thinking about where I would want to post chapters for ARCs. I could post here, but I get so damn worried about eating up my 'daily post' on random things, and this place seems, well, personal. The very nature of the single post per day seems like it makes it more intimate. So probably not here. LJ? Maybe. Hell, GRRM posts there (still, I believe). But probably no. Same issue as here. I have a LOT of old posts there that are pretty personal to me. So I'm thinking that I might clear out any / all posts over at mrlich.wordpress.com and post there. It's not like there's a lot there,  and it would make a good spot to just post 'book updates'. My 'professional writing' update location. But it means another location online that I'm updating. I already feel too scattershot online. That's the whole reason I set up mrlich.com as a menu for where to find me online. I need to narrow my focus a bit online, but that seems like a project for another day.

Journal Update

I went and visited the King yesterday. I had the option to route my travels through Memphis, so I did. I'd never visited Graceland, so it seemed like an ideal opportunity.

It was interesting. Not the $40-$80 price for tickets interesting to me, but interesting. Not upset that I did it (how would I know what I thought of it otherwise) but I probably wouldn't go back unless it was with a group of friends, and that would likely be more for the company than for the tour.

They give you an iPad to use through the tour which has a complete guided tour narrated by John Stamos. Why John Stamos? I have no idea. Still, it was neat, and I like that it allowed us to choose our own pace. I took a crap ton of photos, so if any of you would like to see some, let me know below.

I had to make my way back to Decatur last night to pick something up though, which made my trip to Memphis a 6 hours of driving detour. Bah. Worth it.

I did, of course, enjoy a grilled peanut butter and banana sandwich after the tour.

Now I'm working my way to Kansas City for my next project. It's not a YUGE project, so I'm not sure how long I will be there, but a few days at least. It's a small enough region (for the project portion) that I should be able to stay at one hotel for the duration. That's such a good thing for me. I love my job, but these smaller projects tend to mean bouncing around every night. It's a bit annoying to pack up everything every day. Even two nights / hotel seems so much more worthwhile. Ahhh, the life of a nomad.

The election. I'm over it. Yes, I understand how important it is. I have a low threshold though for repetition, and both sides (and their supporters) are saying so much of the same damn thing over and over again that I'm really just ready to scream and start breaking shit.

Also, it breaks my faith in humanity that anyone could think that Trump would be even an acceptable president - let alone a good one. I mean that sincerely. I don't see any plus to him. The only thing I've heard said about him (that I believe) is that he won't be 'business as usual'. Probably true. 1. Not being equal to is not the same as 'greater than'. 2. I will never have kids, but if I did, I would never want them or my beloved nephews to ever act like he does regularly. Why would I want someone like that representing out country? I honestly don't know as much as I should about Hilary, but what little I do makes her an infinitely better choice than him. Infinitely. Even if she was going to be 'business as usual' (which I have no reason to believe she will be).

Already over my 1/2 hour. More later.

ETA:

First

I was terrified. I felt like I was clinging to the edge with bloody fingernails. It was that moment in the movie where you see the killer moving in and the next victim is oblivious to what's coming.

Then

I wanted to be physical. I wanted to smash, to break, to rend and tear. To smash whatever I could get my hands on.

All the while knowing it wouldn't help, but it's what I understand.

Now

This is a different kind of fight. It's a kind I've never taken part in before. I don't know the first thing about it, if I'm honest.

Looks like it's time to learn.

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11/9 '16 1 Comment
I like this mantra. :-) Looking forward to seeing the output!
 

I decided to go a little sideways with my reference for this one. Look familiar?

Also - the darkest of my Prismacolor markers was going dry. You can see it in his sweatpants.

Tools - I 'cheated' by using pencil to rough out the design so tha it would follow the reference closely enough to be recognizable. Next was the cheapy ballpoint pen to draw the design. Sharpie pen to very line weight, and traditional Sharpie for the 'bold' stuff.

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10/3 '16 4 Comments
Oh, Say Anything. My first thought was Radio Raheem from Do The Right Thing because ...
Yeah.
Do you know - I don't think that I've ever seen DtRT. I'm not sure how that's possible, but I'm going to add it to the list right now.
"YUM YOUR EYES... I LIKE TO EAT (YOUR EYES) THEY ARE SO SWEET... (YOUR EYES) SO SOFT AND SLIMY (YOUR EYES) WITH YOUR CRUNCHY FINGERS..."
So wrong. And yet...
 

Day One of both Inktober and Drawlloween. Went with something a little goofy, and light hearted to start things off.

Used a pic of Bugs Bunny running to get the body posture.

Already noticing that some of the proportions aren't really right, but I'm not too worried about it.

Used a cheapy ballpoint pen for the base drawing, a Sharpie pen for inking,  traditional Sharpie for the bold, and Prismacolor markers for the greys.

Tomorrow? Noisy Zombie. I have an interesting idea....

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10/2 '16 2 Comments
Aww - thanks! I just finished Day 2, so stay tuned!
 

First, I should point out that I hate the name Drawlloween. I love the concept behind it, and I'm taking part, but there's just something about the name that is very much like fingernails on the chalkboard for me. I think it has something to do with the way some people have asked me throughout my life to "please drawl me something?". That's not the word.

I'm not really a grammar nazi. Not really. I just play one in my head.

Okay, yeah. I kinda am.

Anyway. I love the idea behind Inktober and Drawlloween. (Links are to their respective FB groups.) This year, I decided to take part in both. Yes, that's a little bit insane.

Unless, of course, someone got the idea in their head to combine the two. Which I did. So I created a quick cheat sheet which can be found here: Inktober Drawlloween Combo Prompts. (Document also contains the list of prompts for each separate group.)

So - I don't know if any of you were thinking of taking part, but if so, feel free to let me know! (I'll probably be posting the images here - or at least links to them throughout the month.)

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10/1 '16
 

Good lord did I just stumble upon the way to lose ALL of my time. I've been rediscovering Reddit over the last couple days and finding a lot of stuff that piques my art curiosity.

I just found the /r/Imaginary.../ subreddits.

Example:  /r/ImaginaryVikings/

Once you're there, note the menu structure along the top of the page.

You're welcome/I'm sorry.



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9/26 '16 4 Comments
I love Ruthgar, Mother of Cakes.
Yeah - she's pretty fantastic!
The Jarl of Winter is killing me.
Yeah - she's kinda achingly beautiful.

And just think - these are all in just the vikings page. There are _many_ others. One could easily spend many hours/days browsing.
 

That sounds a bit more dickish than I mean it, of course. Here's the thing though - I've realized that I'm spending way too much time on social media. Again. 

So it's time for a revamp of how I interact with social media, and FB in particular since it's the worst offender. This may seem like self centered ranting, but I decided to post about this because I think many folks might benefit from using my 'process'.

My process for checking Facebook is pretty straight forward: 1. I look through / click on the notifications I've received since I last checked in. 2. Once I'm through those, I might read my wall/stream/wtf they're calling it these days.

But I noticed that there's only a handful of types of posts folks are making on Facebook, and they are:

  • Political posts: Okay, I get it. You have strong feelings about one or both of the candidates. That actually makes me happy because it means you're invested. Most of the folks who read this post? I probably agree with your mindset. Those who I don't agree with? As much as I would like to think myself a 'bigger man', you're not likely to sway me with your vitriol towards my candidate. End result? I'm not reading political posts.
  • Charity posts: There are a ton of really worthwhile charities out there who deserve our resources - be that time, money, or effort. Chances are pretty good that I'm already familiar with the charity you're doing your 'awareness' post on though. I can't easily put in time helping with the run/event that is coming up because I'm not going to be around for it. I genuinely wish I could, but.... And lastly, I already put what moneys I can into a handful of charities that I've picked out. End result? I'm not reading charity posts.
  • Pet photos/videos: Look, I'm a sucker for cats and especially dogs. If you know me at all, you know this to be true. But holy hell are there a shit ton of pet videos on the intarwebs. If it's not the cat/dog/other of one of my friends? I just don't have the time/bandwidth to spend with it. Which kinda brings me to the close of this post:

tl;dr - I now look through those same notifications, and when I'm deciding whether or not to click, there's one simple question I ask: did the post originate with my friend? Yes? Click. No? Move along - nothing to see here.

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9/23 '16 14 Comments
So when are you in town next? Two young men with an arsenal of Nerf weapons want to know ...
Looking like Thanksgiving. I would very much like to have those men give a test run of those weapons. :)

(And maybe hang out with their parents for a bit too. ;) )
I want to be less involved with Facebook. Your analysis is spot on.
I find the process I use works really well. If it's content originating from my friends, I read it. It's pretty much that simple. And really? At the end of the day? That's what I give a shit about - stuff my friends make. Not so much the stuff my friends think is neat.
BUT WHAT ABOUT 3 FIKTISHUS KARACTERZ DAT ARE ME? Look, I'm a sitcom girl, a crime guy and a Muppet!
Heh. And I finally succumbed to that very meme. :P
Archer's version is perfect.
Going to have to go find that, I think.
Also I love the illustration.
Aww - thanks. It suffers from that "I thought it worked when I uploaded it, but now that I've gone away and come back I fucking hate it." thing, but I'm glad you like it. That means the effort wasn't wasted.

This comment has been deleted.

Annnd I'm a yutz. Accepted. *headsmack*

This comment has been deleted.

 

To show what I mean about that Randomizer being useful in other scenarios (it's not just for role-playing kids!) I was thinking that I would do up another example to randomly create writing prompts for those of us who get stuck *cough*allthefrickintime*cough*.

So I invite you to give me your favorite writing prompts below and I'll build them into this mod. :)

Should be able to do it by tonight/tomorrow morning.

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9/17 '16 1 Comment
The second sheet in this spreadsheet is a sample randomizer for a handful of writing prompts. I'll grow the options/possibilities over time, but it's something to show what I'm trying to do.

https://docs.google.com/spreadsheets/d/13AaTFLLO2NQQQUalLzRfEP0iJ-yS2IM9q-ldrdF21Jw