So I just watched a preview for S2 of Runaways. It's a Hulu Originals series based on comic book characters in the Marvel Universe.

I (of course) devoured the first season in the blink of an eye.

S2 is being released Dec. 21st. Which made me think: Are they releasing it right at the holidays in order to slow peoples' consumption of the episodes? I imagine that's a real problem these days. Companies dump all this money, time, and effort into a season of shows and then the consumers go through it in a very short span of time.

That would mean that the buzz / hype / social media blitz that they (the companies involved) might be looking for would last an equally short span of time. Sure, there will be outliers who will talk about the show in 3 months, but they will be just that - outliers.

THAT, in turn, got me thinking - how could you combat that problem? How could you get a longer 'bang' from your buck with a series like this?

The thought that occured to me was that you could build in game design elements. Puzzles (or puzzle clues) within the show that would mean nothing at the time, but then you (the company) could release something pointing people to those clues over time. A Time Released Alternate Reality Game of sorts.

Then, if you make the prize something really worthwhile - say a guest spot in an episode of the following season (which people wouldn't know until after the prize was won, of course) the hype you could get from such an event would be five fold: 1 at the airing of the show 2 during the hunt / release of the puzzle clues 3 when the fan wins the game 4 during the following season and 5 when media reports come out following the guest appearance in the subsequent season.

Sometimes, my ADHD is kinda cool.

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12/1
 

I have SO many questions. I'll start at the top:

  • As Seen on TV - Really? Someone paid good money to put this on television? Ever? This was clearly a rack toy - just hanging from a pegboard somewhere. For $0.79. Even when this was in stores, that couldn't have been a big profit margin.
  • Who is the Woman? - I don't recognize the character at all. Now, I know that there are many out there who have an encyclopedic knowledge of the Marvel universe, but I've got a little geek cred. I don't think I've ever seen her before. Is she a villain? Is she working with Cap? Is she at least wearing a bikini bottom that is conveniently covered by the bill of that plastic duck?
  • Pink / Blue Ducks - The only reason to have your targets colored pink and blue that I can come up with is to make them masculine / feminine. That's pretty sexist of me, but "it was a different time" and I can't seem to come up with anything else. Which begs the question: Why in all the holy REDACTED would you care what sex your plastic duck targets are?!
  • 3 4 3 - Why would you 'weight' the targets like this? 1, 2, 3 I could understand. 10, 15, 20 - sure. But 3, 4, 3? Pretty sure these folks were on something, or they're sending a message from the past to a sleeper cell that...
  • Larami Corp of Hong Kong - Larami Corp is familiar. Didn't know they were right here in PHL. Of course, the toy itself was made in... Hong Kong? I'm trying to envision how much they would have to save on the manufacturing to still make a profit after shipping it to the other side of the planet and only charge an end price of $0.79.
  • Oh So Cap or at Least American - Anyone else find it amusing that there is absolutely nothing Captain America about the gun, or the darts, or the targets. Just the cardboard backing which promptly gets thrown out when the kid opens the toy to play with it.
  • 2 Darts / 3 Targets - Just noticed this. Editted the post to add it in. This seems... inefficient. It also makes me think: there are two pink targets, but only one blue. Is there a correlation? But why is the blue more valuable? Is that another sexist thing?

It really was a 'different era'...

Oh, and I originally found this here.

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One of the tumblr notes says that is Whiteshade. Also, I hate trying to decipher tumblr's format. I'm never on there, though, so...
Karen 8/31
Wow. I'm just impressed that someone actually commented on Tumblr.
That seemed like a strange name, so I did some research and discovered that it was apparently a comment on the packaging's unusual pigmentation for "Nightshade", an evil scientist in Captain America's world.
Yeah - I did a (very brief) Google search and found nothing on Whiteshade, but also found Nightshade and wondered if that was just a... typo? Well, not exactly, but in that direction.
Beaten to the punch on the identification of the villain. Yeah, the '70's. It was a strange decade.

http://marvel.wikia.com/wiki/Nightshade