Matt Lichtenwalner

Mobile mapper for Ushr - roaming the US and Canada constantly. Maybe a bit of art and/or writing here and there to spice things up.

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One of the advantages to being ADHD is the random directions my head travels sometimes. Yeah, I actually see it as a perk, believe it or not. Sometimes, anyway.

I listen to a lot of "So you're a self published author? We'll help you market your book!" podcasts. Yeah yeah, I know. I haven't even finished A book, so listening to marketing podcasts about it does seem a little bit 'cart before the horse'. It's... just a thing with me.

Anyway. The single, solitary item that all of these podcasts seem to feel is the very base of any/all book (read as: any digital creative product) marketing systems is the almighty email list.

I won't bore you with the hows and whys. If you really want to know, feel free to ask. Bottom line: I believe them.

As noted above, I've long had a theory that it would be a good idea for me to start a list for my digital illustration stuff. That way, folks who are into the sort of stuff I do don't have to be lead to, but rather, could have my stuff show up in their inbox. Yes, it goes without saying that I would have to do this very carefully to avoid being seen as spam or sales-pitchy. (Which, for the record, I would genuinely not want to be 19 times out of 20.)

This thought train got me thinking. I should be doing some more short stories to lead up to the book. Generate some interest in a way that "So, I'm writing this book." can possibly manage.

So now, in my head, I'm thinking this email list receives short stories and art from me on a regular (though likely somewhat infrequent) basis.

That last part bugged me. While I certainly don't want to be sending folks an email every day, (that would bug me as a theoretical recipient of the email, so no) I would want to send out an email a minimum of once per month. Maybe a max of once per week. That really feels like it would be more satisfying to the recipients.

If we assume that the art/writing is good enough that folks actually look forward to the email, that feels like the right volume of emails to be pleasing without being overwhelming.

But it would take way too much from me on my own.

So what if I invited others to join in the content creation?

Well, that would help me, but what would it do for them? I don't really want to ever use the term 'exposure' when trying to attract content creators. As the old catch phrase goes: "People die from exposure."

So I ask you, my fellow writers and creators: "What would be a worthwhile benefit to you to get you to sign on to something like this? To send in your short stories, photos, or illustrations etc." Obviously there's the promise of cash, but obviously that would be very limited for me as a one man band, and the idea of 'contests' and the like feels a whole like like 'exposure'.

I'm asking here because I think most (all?) of you know me well enough to know that I'm not trying to run some kind of scam that just yields perks for me. I'm thinking that it genuinely could benefit other creators in the long run, but getting out of the gate...

For those who are familiar, I was kinda thinking of bookbub in the long term, but on a more diverse scale.

4/6 '17 6 Comments
Lena Dunham publishes the Lenny Letter, which is a blasto email that has interviews, an essay or two, maybe the very occasional web comic. All SJW/Feminist type stuff, but you get the idea. I'll forward you one if you like.
Yes, please!
Yup! I _just_ set up my creator page recently! (It still needs a lot of work - which is why I haven't been promoting it yet.)
"The single, solitary item that all of these podcasts seem to feel is the very base of any/all book (read as: any digital creative product) marketing systems is the almighty email list."

Provided that your product is an email list.
It seems like their argument is that the email list is how you do your "3 touches" (and then some) with your potential buyers - not that it's the product.