So I just watched a preview for S2 of Runaways. It's a Hulu Originals series based on comic book characters in the Marvel Universe.

I (of course) devoured the first season in the blink of an eye.

S2 is being released Dec. 21st. Which made me think: Are they releasing it right at the holidays in order to slow peoples' consumption of the episodes? I imagine that's a real problem these days. Companies dump all this money, time, and effort into a season of shows and then the consumers go through it in a very short span of time.

That would mean that the buzz / hype / social media blitz that they (the companies involved) might be looking for would last an equally short span of time. Sure, there will be outliers who will talk about the show in 3 months, but they will be just that - outliers.

THAT, in turn, got me thinking - how could you combat that problem? How could you get a longer 'bang' from your buck with a series like this?

The thought that occured to me was that you could build in game design elements. Puzzles (or puzzle clues) within the show that would mean nothing at the time, but then you (the company) could release something pointing people to those clues over time. A Time Released Alternate Reality Game of sorts.

Then, if you make the prize something really worthwhile - say a guest spot in an episode of the following season (which people wouldn't know until after the prize was won, of course) the hype you could get from such an event would be five fold: 1 at the airing of the show 2 during the hunt / release of the puzzle clues 3 when the fan wins the game 4 during the following season and 5 when media reports come out following the guest appearance in the subsequent season.

Sometimes, my ADHD is kinda cool.

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