Video screens and plastic letters on signboards are of no importance to the Menumaeads, regardless of the environmental impact caused by their manufacture.  No, they are only interested in actual paper that was made from the substance of once-living trees.  They inhabit these products, somehow, and they consider it their mission to grant the sacrifice of those trees some meaning, however small.  So whenever you are handed a sheet listing the specials of the day along with the everyday favorites, take a moment to listen for the voices of the Menumaeads.  They probably won't curse you for settling on your usual order, but they will appreciate your thoughtful consideration.  Take time to read each and every offering, and maybe choose the one that pleads to you, the one that no one would ever order if it wasn't printed right there in black and white.  The server may even give you a funny look, but it's okay.  Do it for the Menumaeads.