Playing the long game 10/5 '18
Vince and I are celebrating the end of the week by watching a YouTube channel called My Virgin Kitchen. We're watching this adorable blonde haired blue eyed British family, testing various "kitchen hacks."
Honestly, I'm not in the mood for this right now. I want to test-drive a knitting stitch I found online, or finish knitting this purple hat for Trish, or drink screwdrivers while playing We Happy Few. But this family is so ridiculously cute and I'm so starved for People Being Nice To Each Other, and Vince wants to watch food videos and I happen to like being around him.
Here's thing: Watch the kids. They are SAVVY. All Caps. They know how to look good on camera. I suspect this was filmed (a word that makes no sense, in the digital age, much like how a floppy disk as a symbol for "save" makes no sense) with something allowing the kids to see themselves on camera, like a phone camera in selfie mode or a laptop. The kids barely fidget, they're perfectly in frame, they follow instructions, only deviating when it's adorable to do so. The younger one, in particular, is working for Maximum Kid Cuteness.
I said to Vince, "Imagine the amount of work that the Food Network goes through to capture Friday afternoon attention spans, how much money is spent, how much studio space, how many lighting assistants, whatever. These folks circumvented all of that and made something that's basically just as good, if not better."
Admittedly, I like the videos better when it's just the guy in his kitchen making grilled cheese sandwiches and failing. But anyway.
So, I'm watching this video and over-analyzing it, wondering how this guy gets compensated for this work. Is this his thing he does for fun, while the girls are at soccer or his wife is working? Is this their family activity, like board game night? He does have a cookbook, but I can't imagine that's hugely lucrative.
Then I notice, the older of the two girls is soaking up all this information like a sponge. This little girl is going to grow up to find a way to make YouTube able to use data from fitness trackers so that every time a video makes a viewer happy, the video creator gets paid.
Yes, that's incredibly invasive and requires tremendous pressure to get users to opt in, along with working in the background to pressure the general populace to use fitness trackers. It requires a vision as detailed as it is vast. But, look at that face.
This little girl is working on a master plan.
Does that make them really less believable?
Is it a nesting doll of credibility and incredulity?
The guy apparently had the opportunity to build a second kitchen studio for his YouTube habit, but opted to continue using his family’s perfectly lit and open plan kitchen instead.