This book & website etc. were pretty controversial for a bit, because people felt that the authors, as white vegans, should not be appropriating African-American Vernacular English and using the word "thug."
I find this argument as ridiculous as saying "all African Americans are thugs who curse all the time."

I *first* found this web site when Terry Brennan, the artistic director of Tribe of Fools, posted something from it on his facebook page. Terry is super South Philly, though he's originally from Nebraska. At the time, I think, I was at Temple, and damn near everyone I knew talked like this (i.e., "chop up the garlic real small but save that shit till later," etc).

I still love it, bought the book, have not tried all of the recipes, yet.

Merci bien!

Did you really? YAY!
Yeah, I don't think their focus is on calories at all. Their focus is on eating flavorful and plant-based food. They also have a lot of messages in their book and web site that seem to be things like, "Go to the gym, stay in the parking lot, lift cars, sign autographs, you're welcome." It seems to be about unapologetically eating well and eating hearty.