Today I decided to stop using the name of the chain that operates the 24hr pharmacy in my neighborhood, the one that operates the overwhelming fraction of the pharmacies that serve the entire metropolitan area in which the city where I live is located.

Henceforth, I shall not call it “Walgreens” and it shall be known to me going forward as The Prison Commissary.

Please make a note of it.

Don’t be fooled by Lutheran intellectuals who nail inflammatory manifestos to the church doors about “freedom” and “equality” and “social justice” while their entire personal lifestyle management system depends totally on the patronage of the feudal noble classes. Unless you want your corpses hung up in cages from posts outside city hall, and replaced with sculptures of your corpses hanging in cages when the originals wear out and the example they set must be kept around for several more centuries. If that’s what you want, then good luck storming the castle, fellas.

One of the moments in Technofeudalism by Yanis Varoufakis where I had an epiphany was when he talks about how you can know you are talking to somebody whose brain has been captured completely by the cloud feudalists: they talk about things like Amazon, for example, like those platforms are The Market, and when you point out that Amazon is nothing like an actual market, and it is in fact the opposite of The Market, they get mad at you and refuse to consider it even possible that you’re not some kind of dangerous loon.

This is the cultural hegemony that we are pressed most urgently to overthrow.