It seems that just as one incident of a company's marketting department blundering on the company's social media account is fading from memory, another one comes along to take its place.

The latest, Gillette, the famous razor makers, took to social media to shake its metaphysical fist at "toxic masculinity". Why? Who in their marketting department thought that by taking a cudgel to their user base they'd increase sales?

Instead, the backlash seems to be trending toward people dumping Gillette products. I bet the person who put forward this brain donor of a marketting plan is praying that it slinks away to a quiet corner to die. Adn as quickly as possible, please.

Now, Gillette is owned by Proctor and Gamble, who continued to use the Gillette brand name and sponsor Gillette Stadium, where the New England Patriots play in the NFL. Damn, that seems pretty masculine. I wonder if the marketting department knows?

Let's ignore masculinity for a moment and focus on toxic behavior. One definition of toxicity would be using your power and influence to denigrate and punish people or a person for traits and circumstances beyond their ability to control.

Using that definition, castigating an entire gender for an accident of birth seems like pretty toxic behavior.

In any event, it seems like a good time to dump your Proctor and Gamble stock.